TruNude

Photo: TruNude

TruNude is a start up brand created by Brooklyn, New York native Danai L. Pointer. The former Cultural Assets Management Lead at Bloomberg Associates saw a need for women of color to discover their true nude color when it comes to bras. The TruNude process includes four very easy steps:

1) Download the TruNude™ app
2) Snap a selfie photo to generate your Personal Color Code (#PCC)
3) Select your bra size and style
4) We ship you your TruNude™ garment(s)

In October, Danai launched a Kickstarter campaign to raise $20,000 by November 26, 2016. As of today, the total raised is $18,681. Support this black business so we can get some bras that match our skin!